University of Florida Student Government Flyers
Some of the ads I have created for
UF's Student Government events
Reebok: Don't Stop
This ad was supposed to be a reversal ad,
representing something that usually does
not correlate with the typical brand. When
one thinks of Reebok they usually do not
consider elderly people using the brand.
I wanted to show the power of the shoe. What
if a shoe was so amazing that by putting it
on you were able to do things you never
thought you could. That's why I thought to
show someone darting out of a nursing home
after putting on a pair of Reeboks.
The copy is not the strongest in this ad but I
really was trying to create an intriguing visual.
(This ad is not an actually ad for Reebok but was
used for school purposes only)
Reebok: Don't Stop
For this part of our campaign, we were supposed
to create a demonstration ad. I thought why not
demonstrate also using a metaphor. This ad was
to target women. The concept was to show how
comfortable Reebok's shoes are compared to the
competition. They're in fact so comfortable
that you can keep going and going. To compare the
Reeboks to the competition I gave the other girls
heels, as if wearing any other shoe is way too
uncomfortable for the long haul.
(This ad is not an actual ad for Reebok but was used
for school purposes only)
Reebok: Don't Stop Commercial
This TV commercial script was to go along with my
Reebok campaign for school. At the time Reebok's
"I am what I am" campaign was targeting the more
serious athlete. I wanted to show that anyone has the
potential to be something superior athletically if
they take a chance and break out of their routine of
everyday life.
I really wanted an exciting feel for the commercial.It was made to portray how the shoe makes the
person. There is no stopping because there is that
much power within the shoe. To show this I wanted
regular people in everyday life trying something out
of the ordinary, like a pair of shoes that appear out of
no where because the shoes are something else,
something different.
The music I chose was to get the viewer to feel an
adrenaline rush. If you listen to it, it really makes
you want to get up and just go do something athletic. I'm
no runner, but I could see myself running to this song.
Ad Remix: Wii Escape
After
Before
This was an assignment where we had to take a real, current
ad and completely change it. Wii's print ads have been plain
and clean. Instead I thought the ad should be more exciting
visually. The Wii physically engages consumers and I wanted
to display that quality.
(The top is not an actual ad for Wii and was used for school
purposes only)
Bright-Eyed Girl
This piece was a visual personification.
If a girl and a car fuzed into one I imagine
she would look something like this.
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