University of Florida Student Government Flyers

Some of the ads I have created for

UF's Student Government events

Reebok: Don't Stop

This ad was supposed to be a reversal ad,

representing something that usually does

not correlate with the typical brand. When

one thinks of Reebok they usually do not

consider elderly people using the brand.

I wanted to show the power of the shoe. What

if a shoe was so amazing that by putting it

on you were able to do things you never

thought you could. That's why I thought to

show someone darting out of a nursing home

after putting on a pair of Reeboks.

The copy is not the strongest in this ad but I

really was trying to create an intriguing visual.

(This ad is not an actually ad for Reebok but was

used for school purposes only)

Reebok: Don't Stop

For this part of our campaign, we were supposed

to create a demonstration ad. I thought why not

demonstrate also using a metaphor. This ad was

to target women. The concept was to show how

comfortable Reebok's shoes are compared to the

competition. They're in fact so comfortable

that you can keep going and going. To compare the

Reeboks to the competition I gave the other girls

heels, as if wearing any other shoe is way too

uncomfortable for the long haul.

(This ad is not an actual ad for Reebok but was used

for school purposes only)

Reebok: Don't Stop Commercial

Song: "Cities In Dust" by Junkie XL

This TV commercial script was to go along with my

Reebok campaign for school. At the time Reebok's

"I am what I am" campaign was targeting the more

serious athlete. I wanted to show that anyone has the

potential to be something superior athletically if

they take a chance and break out of their routine of

everyday life.

I really wanted an exciting feel for the commercial.

It was made to portray how the shoe makes the

person. There is no stopping because there is that

much power within the shoe. To show this I wanted

regular people in everyday life trying something out

of the ordinary, like a pair of shoes that appear out of

no where because the shoes are something else,

something different.

The music I chose was to get the viewer to feel an

adrenaline rush. If you listen to it, it really makes

you want to get up and just go do something athletic. I'm

no runner, but I could see myself running to this song.

Ad Remix: Wii Escape

After

Before

This was an assignment where we had to take a real, current

ad and completely change it. Wii's print ads have been plain

and clean. Instead I thought the ad should be more exciting

visually. The Wii physically engages consumers and I wanted

to display that quality.

(The top is not an actual ad for Wii and was used for school

purposes only)

Bright-Eyed Girl

This piece was a visual personification.

If a girl and a car fuzed into one I imagine

she would look something like this.

Scarlette

Everyone has crazy dreams and this

is a take on one I had. For some reason

this girl had appeared in one of my dreams.

I have no idea who she was but it inspired

me to illustrate a story. This is the story

of Scarlette, a girl everyone thinks is so

beautiful they cannot have enough of

her, but in turn this leads to her demise.

The Animated Self

This was the first self portrait I had ever done.

The assignment was to paint ourselves, but

I wanted to do a different take on it. I love pop

art and wanted to portray me but in a unique

way. I used tempra for the paint.

Le Sketch

Introvert

This was another self portrait assignment that

needed to reflect the inner you. I see myself as

an introvert and this was the outcome.

Photography/Photoshop

The Serpent

Unworthy

No one is perfect. Not even some

angels. This was done with color

pencils and black sharpie marker.

Through Their Eyes

This was an abstract piece done

with water color, marker, and colored

pencils. I wanted to show how even

though everyone is so diverse and

has a different story, we have one

thing in common: existing in the

same world.

Monamericana

The Mona Lisa is one of the most

iconic pieces of art that has ever

existed. With that being said she

inspired me to give her a make-over.

To me, she has been depicted as

a lonely cold person, almost not even

human. I wanted to show her in a

different light. She is the modern

Mona Lisa who is in fact still human.

This was done with colored pencils

and sharpie marker.