For this part of our campaign, we were supposed
to create a demonstration ad. I thought why not
demonstrate also using a metaphor. This ad was
to target women. The concept was to show how
comfortable Reebok's shoes are compared to the
competition. They're in fact so comfortable
that you can keep going and going. To compare the
Reeboks to the competition I gave the other girls
heels, as if wearing any other shoe is way too
uncomfortable for the long haul.
(This ad is not an actual ad for Reebok but was used
for school purposes only)
