This ad was supposed to be a reversal ad,
representing something that usually does
not correlate with the typical brand. When
one thinks of Reebok they usually do not
consider elderly people using the brand.
I wanted to show the power of the shoe. What
if a shoe was so amazing that by putting it
on you were able to do things you never
thought you could. That's why I thought to
show someone darting out of a nursing home
after putting on a pair of Reeboks.
The copy is not the strongest in this ad but I
really was trying to create an intriguing visual.
(This ad is not an actually ad for Reebok but was
used for school purposes only)
